My Work
B2C • Zeta • 2025-26
Family banking:Designing banking around relationships, not just accounts
Successful launch to control user group
Delivered in record time
B2C • Zeta • 2024-25
Simplifying repayment of Pixel credit card to reduce contact rate
65%
of repayment/statement tickets reduced
45%
of overall tickets got reduced
Enterprise • Zeta • 2024
Helping Support and Operations understand and resolve credit card drop-offs faster
Average handling time
Reduce to
1 minute
From
6-7 minutes
Enterprise • Zeta • 2023
OPs framework to empower both operations and business teams
20%
in the time it took to resolve tasks per quarter
SK .
Work
About Me
Download Resume
Hey, Kaul me Shashwat :P
Principal Designer,
Fuzzy Problem Solver,
and a Nerd at heart
7 + years of designing and leading 0-1 products
I can help you with
End to End
Product Design
Product &
Design Strategy
Design System
Accessibility
Standardisation
I obsess over
clear communication, collaboration, and craft.
I think critically from first principles, and do things with intention and purpose, not out of habit.
My Work
B2C • Zeta • 2025-26
Family banking:Designing banking around relationships, not just accounts
B2C • Zeta • 2024-25
Simplifying repayment of Pixel credit card to reduce contact rate
About Me
Hi again, I’m Shashwat :)
7+ years of designing consumer apps, enterprise product, and launching design system with my 3 core principles:
Think from first principles
Break your problem into its absolute fundamental truth
Question every decision
Question everything in your design, remove as much noise as possible. “Less but better”
Data-informed, not driven
Digging into analytics, building a big picture with a hypothesis, but validating it with users.
Know More About Me
Pet Me
shashwatkaul.design@gmail.com
Designed with ❤️ in figma
SK .
Work
About Me
Download Resume
Hey, Kaul me Shashwat :P
Principal Designer,
Fuzzy Problem Solver,
and a Nerd at heart
7 + years of designing and leading 0-1 products
I can help you with
End to End
Product Design
Product &
Design Strategy
Design System
Accessibility
Standardisation
I obsess over
clear communication, collaboration, and craft.
I think critically from first principles, and do things with intention and purpose, not out of habit.
My Work
B2C • Zeta • 2025-26
Family banking:Designing banking around relationships, not just accounts
Successful launch to control user group
Delivered in record time
B2C • Zeta • 2024-25
Simplifying repayment of Pixel credit card to reduce contact rate
65%
of repayment/statement tickets reduced
45%
of overall tickets got reduced
About Me
Hi again, I’m Shashwat :)
7+ years of designing consumer apps, enterprise product, and launching design system with my 3 core principles:
Think from first principles
Break your problem into its absolute fundamental truth
Question every decision
Question everything in your design, remove as much noise as possible. “Less but better”
Data-informed, not driven
Digging into analytics, building a big picture with a hypothesis, but validating it with users.
Know More About Me
Pet Me
shashwatkaul.design@gmail.com
Designed with ❤️ in figma
Hey, Kaul me Shashwat :P
Principal Designer,
Fuzzy Problem Solver,
and a Nerd at heart
7 + years of designing and leading 0-1 products
I can help you with
End to End
Product Design
Product &
Design Strategy
Design System
Accessibility
Standardisation
I obsess over
clear communication, collaboration, and craft.
I think critically from first principles, and do things with intention and purpose, not out of habit.
My Work
B2C • Zeta • 2025-26
Family banking:Designing banking around relationships, not just accounts
Successful launch to control user group
Delivered in record time
B2C • Zeta • 2024-25
Simplifying repayment of Pixel credit card to reduce contact rate
65%
of repayment/statement tickets reduced
45%
of overall tickets got reduced
About Me
Hi again, I’m Shashwat :)
7+ years of designing consumer apps, enterprise product, and launching design system with my 3 core principles:
Think from first principles
Break your problem into its absolute fundamental truth
Question every decision
Question everything in your design, remove as much noise as possible. “Less but better”
Data-informed, not driven
Digging into analytics, building a big picture with a hypothesis, but validating it with users.
Know More About Me
Pet Me
shashwatkaul.design@gmail.com
Hey, Kaul me Shashwat :P
Designer,
Fuzzy Problem Solver,
and a Nerd at heart
7 + years of designing and leading 0-1 products
I can help you with
End to End
Product Design
Product &
Design Strategy
Design System
Accessibility
Standardisation
I obsess over
clear communication, collaboration, and craft.
I think critically from first principles, and do things with intention and purpose, not out of habit.
My Work
B2C • Zeta • 2025-26
Family banking:Designing banking around relationships, not just accounts
Successful launch to control user group
Delivered in record time
B2C • Zeta • 2024-25
Simplifying repayment of Pixel credit card to reduce contact rate
65%
of repayment/statement tickets reduced
45%
of overall tickets got reduced
About Me
Hi again, I’m Shashwat :)
7+ years of designing consumer apps, enterprise product, and launching design system with my 3 core principles:
Think from first principles
Break your problem into its absolute fundamental truth
Question every decision
Question everything in your design, remove as much noise as possible. “Less but better”
Data-informed, not driven
Digging into analytics, building a big picture with a hypothesis, but validating it with users.
Know More About Me
Pet Me
shashwatkaul.design@gmail.com
